Breastmilk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.​

AptaAdvantage Club


Join our AptaAdvantage Club to enjoy exclusive member benefits and savings of up to $400

To give your precious little one the best, we know that every little bit of help goes a long way.
Discover exclusive benefits from our range of partners and enjoy 


Why join AptaAdvantage?

#1 Enjoy exclusive partner privileges with savings up to $400

We’ve put together an ever-expanding list of Singapore’s top enrichment options to offer you the best in education, healthcare, arts, wellness development and more.


#2 Enjoy Free Big Tin Sample


Give your child the strong head start they deserve.
Register now to choose the right sample for them.


#3 Get 24/7 Careline Support for you and your baby

Questions? Contact our dedicated careline team  at 1800 266 9988.


#4 Educational e-mail newsletter on nutrition with parenting tips

Unsure about the right nutrition or the different development milestones for your little ones? Fret not, we’ll get you up to speed with our useful tips and guides. Read our specially curated articles and explore the tools to help you on your parenting journey.


#5 Exclusive promotions

Don’t miss out on our exclusive promotions and bundle deals when you sign up as an AptaAdvantage member!

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