Your Partners

To give your precious little ones nothing but the best, we know that every little bit of help goes a long way.

So take heart because you’re not alone. We’ve put together an ever-expanding list of Singapore’s top enrichment options, to offer you the best in education, healthcare, arts, wellness development and more.

Give your child the AptaAdvantage with a wealth of exclusive benefits and privileges at these partners.


From just one supermarket in the heartland of Toa Payoh, NTUC FairPrice has grown to become Singapore’s largest retailer. NTUC FairPrice serves about half a million customers daily, through its network of 120 supermarkets like FairPrice supermarkets, FairPrice Finest and FairPrice Xtra, and its 160 FairPrice Xpress and Cheers convenience stores.


NTUC FairPrice has been constantly evolving to meet the varied needs of its customers, while staying true to its social mission: to moderate the cost of living in Singapore, and to be Singapore's leading world-class retailer with a heart.

Your AptaAdvantage:

Enjoy exclusive member prices on every tin of Aptamil you purchase at FairPrice outlets.
Aptamil® Gold+ Follow-On Stage 2 900g
Usual Price: $54.00
Member Price: $43.20

Aptamil® Gold+ Toddler Stage 3 900g
Usual Price: $43.15
Member Price: $34.50

Aptamil® Gold+ Junior Stage 4 900g
Usual Price: $37.50
Member Price: $30.00

FairPrice Online 20% discount:
20% discount is only applicable for carton purchases on FairPrice Online. No discount code will be required.

FairPrice Outlets 20% discount:
Member's price is only valid for AptaAdvantage, NTUC Plus! and NTUC Plus! Visa Credit/Debit Cards. Valid for purchases made at FairPrice outlets & Warehouse Club. While stocks last. Card is non-transferable and must be presented at time of purchase. Excludes any Infant Formula (0-6 months)


BOVE by Spring Maternity

Marrying our dedication and knowledge, Bove presents the world’s first parenthood and baby hub to support parents during this beautiful journey of love. We are an experiential parenting megastore, equipped with maternity and baby products. With our community of specialists and partners, Bove brings together an opportunity for babies and parents to play, shop and learn in this mega store which spans over 15,000 sq feet.

Your AptaAdvantage:

10% off regular priced items, valid for repeated visits (brand exclusions apply)

Simply flash your AptaAdvantage mobile app in-store to enjoy this privilege.

Telephone: (65) 8686 0778 

3 Temasek Blvd, #02–728/729/730, Suntec City Branch, Tower 4, Singapore 038983l 


Parenthood is an amazing journey, whether it’s your first or third time — but is your bundle of joy protected?

During pregnancy and once your baby arrives, you will want to focus on the precious family moments rather than worry about bills, especially for medical-related payments. 

Secure medical coverage without breaking your wallet.
With the right insurance plan, you can enjoy peace-of-mind that both mother and child are adequately protected. 

Give your child a Head Start in Life
As children get older, the expenses get higher. It’s never too early to start planning for your child’s future! Plant the seeds of your child’s future success by investing in his or her education and savings needs.  

To support you in your parenthood journey as an Apta Advantage member, we have put together a dedicated team of Prudential Financial Consultants to provide advice on insurance coverage so that your child is covered.

Receive a free myDNA kit and NTUC shopping vouchers with a combined value of 10% of the first year premium on purchase of your insurance plan*

Speak to the Prudential Financial Consultant today.
Call them at 65722516 or 65722387 from 1030am to 530pm.

For after hours enquiries, please call 81283130 or 81283137.

You can also email to or

*Terms & Conditions apply.

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the leading life insurance companies in Singapore. For more than 86 years, they have been serving the financial and protection needs of Singaporeans.


The perfect blend of natural, organic extracts and skin softening organic oils leaving your baby's skin extra soft and smooth. 
The calming aroma of certified organic lavender will leave your newborn, baby and toddler smelling divine and so relaxed just before bedtime. 
Free from mineral oil, sorborlene and petrochemicals that may cause itchiness and irritation.

Your AptaAdvantage:

20% off any regular priced items (valid till 31 December 2019)
10% discount off subscription plan 

* Download the AptaAdvantage app to enjoy these offers. 

Online Store

Babynatureco. Webstore

Family inspires us. Watching our kids grow and learn new things always inspire us to do the same. We are always growing and kids are life’s indicators of how fast time flies by. Therefore we hope to save you time & hassle in content researching and comparisons by offering a one-stop place for functional baby and parenting products you will absolutely love. For you, the global sophisticate.

Enjoy $25 off (min. spend $100) on the webstore 
*one-time use 

*Download the AptaAdvantage app to enjoy this privilege.

Online Store

SWISH! Swimming

Based on the philosophy that learning to swim is an essential life-saving skill, SWISH! Swimming offers aquatic enrichment programs for children, from as young as four months old. With both an indoor and outdoor pool, you and your little one are guaranteed of a bonding session that is safe and educational.

Swimming is useful in the mental development of children in the early years of their life and SWISH! Swimming has a dedicated team of instructors to ensure that your child receives a full sensorial experience that aids mental development and body coordination, without putting any strain on their skeletal system.

Your AptaAdvantage:

10% off one term of swimming package rate to ALL AptaAdvantage Members

Telephone: (65) 9832 2522

Kindermusik with Love

Music is for a child’s brain, body and heart. Its benefits are truly transformational. When paired with movement and instrument play, it creates neurological magic lighting up a child’s brain and positively impacting all areas of development. Add to that a Kindermusik specialist, and your child is all set to be brilliant lifelong learners.

Your AptaAdvantage:

Free 1st Trial for 0-18 month old children (Applicable to first-time at Kindermusik)

$20 off registration fee (U.P. $38)

*Simply flash your AptaAdvantage mobile app in-store to enjoy this privilege.

Telephone: (65) 9689 7292 

West Studio – Rochester Mall
East Studio – Katong V Mall
Central Studio - United Square Shopping Mall 

Our Music Studio

The place to start the journey of possibilities with your child. Here in the Musical Babes Class, you will learn how to stimulate your child’s learning through vocal play, object / instrument exploration and creative movement. The strong bond that comes naturally from participating in our Musical Babes Class is one that will last a lifetime and gives your child a solid foundation to grow into a secure, confident and happy child.

Your AptaAdvantage:

  1. 1. $56 for 2 trial classes (U.P $70) Applicable to NEW OMS students only and to be done on 2 consecutive weeks
  2. 2. 5% off per Term Classes
    (With minimum purchase of 6 classes for new and existing OMS students)
  3. 3. $50 waiver of family registration fee (Applicable to NEW OMS students with minimum purchase of 12 classes)
  4. 4. $90 discount for birthday parties for new and existing OMS students (U.P $270 now $180 for 30 mins, held at your venue, instruments provided)

T&Cs apply. Download the AptaAdvantage mobile app to enjoy these offers.

Telephone: (65) 6467 1789 / (65) 9824 0198

Gymboree Play and Music

The global leader in innovative play-based learning classes for 0-5 years old. Gymboree programs are specially designed to help young children learn and develop as they play.

Your AptaAdvantage:

Trial class at $40 (U.P. $60 – Gymboree Play & Learn and Music classes) – For first time customers only

Enjoy 10% off on our Birthday Package (U.P. $700)

(Promotion valid to Jul 2019)

Simply flash your AptaAdvantage mobile app to enjoy these privileges. Find out more about Gymboree Play & Music here.

Telephone: (65) 6735 5290 

19 Tanglin Road #04-20 & #04-21
Tanglin Shopping Center
Singapore 247909

BusyTable Pte Ltd

Busy Tables is an education themed indoor playground exclusively dedicated to children which they will have access to hundreds of educational toys and learning resources.

Your AptaAdvantage:

Trial class at $20 (Usual Price $35)

Telephone: (65) 8420 0200

Thomson Medical

Incorporated in 1977, Thomson Medical is one of Singapore’s leading providers of healthcare services for women and children. It owns and operates Thomson Medical Centre, a fully integrated hospital that provides a comprehensive range of facilities and services with focus in Obstetrics and Gynaecology (O&G) and paediatric services.

Over the years, Thomson Medical has expanded its operations to include a chain of Thomson Women’s Clinics island-wide and other subsidiary clinics and centres namely, Thomson Chinese Medicine, Thomson Dental Centre, Thomson Diagnostic Imaging Centre, Thomson Diagnostic Ultrasound Centre, Thomson Fertility Centre, Thomson Lifestyle Centre, Thomson Paediatric Centre, Thomson ParentCraft Centre, Thomson Pre-Natal Diagnostic Laboratory, Thomson Specialist Skin Centre and Thomson Women Cancer Centre.

For your little one, Thomson Medical offers a myriad of paediatric services, including paediatric dentistry and TCM for children, ensuring that your child gets the treatment needed during their developmental stage.

Your AptaAdvantage:

Your little one can get to enjoy dental, skin consultations and paediatric massage at designated Thomson Medical Specialty Centres.

Thomson Dental Centre
Consultation from $22.50 (inclusive of GST)

Thomson Paediatric Dentistry
First consultation at $64 (inclusive of GST)

Thomson Chinese Medicine
Paediatric Massage with consultation at $70 (inclusive of GST)

Thomson Skin Specialist Centre
First consultation at $115.60 (inclusive of GST)

Telephone: (65)6350 8822

Studio Memories

Studio Memories offers a wide array of services to customers, ranging from individual to group photoshoots. Their state-of-the-art equipment, coupled with cozy and snugly furnishings, will also ensure that your alluring and extraordinary experience in Studio Memories is nothing less than a warmth hug from us.

Your AptaAdvantage:

Capture your child’s One Step Ahead moments with 30% discount for all photography packages *

*Children photography packages are only applicable for children above 6 months of age

Telephone: (65) 6633 8767

Questions about feeding and nutrition?

Our midwives, nutritionists and feeding advisors are always on hand to talk about feeding your baby. So if you have a question, just get in touch.

We are here for you!

Do You Have Questions? Our Aptaclub Parental Service Experts are here to help.